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Fundraising case studies
These examples illustrate good practice across the different types of fundraising. They come from around the charity sector..
Sponsorship - Help the Aged
Sponsor a Grandparent is a good example of a scheme where you can feel close to those you are helping...Telephone fundraising - NSPCC
The NSPCC worked with a specialist telephone fundraising agency in a campaign to reach people who had given regular donations to the charity in the past...Street fundraising - Devon Wildlife Trust
In 2001 DWT tested street fundraising for the first time...Street fundraising - Concern
Concern set up it’s own street fundraising team to recruit new donors...Doorstep fundraising - RSPCA
The RSPCA aimed to recruit 60,000 new donors and raise £5.6 million net over a 5-year period...Newspaper advertising - Medical Aid for Palestinians
The first leaflet advertising campaign that MAP ran asked donors to give a monthly donation...TV advertising - Cancer Research UK
The "Mirrors" TV advert highlighted the personal impact of Cancer Research UK's research, as well as recruiting regular donors to support life saving work...Mailings addressed to you - Crisis
This mail campaign aimed to raise over £100,000 for Crisis and attract 5,000 new donors...Mailings addressed to you - Sight Savers International
Sight Savers International designed a pack to send to people who had not given to the charity for a while...Mailings addressed to you - YWCA
In 2003 YWCA produced an appeal pack to send to their donors, which used real life cases...Fundraising events - The Royal Marsden
The Royal Marsden invited patients and their friends to Sponsor a Day...Fundraising events - WaterAid
On Saturday 14 June 2003, WaterAid volunteers climbed 301 mountains over 3000 feet in Scotland, England, Wales and the Republic of Ireland...Fundraising events - ActionAid
The 24-hour coffee break is a fundraising event that also carries a campaigning message...Internet fundraising - The Limbless Association
The Limbless Association set up a restricted fund to assist people made amputees by the Iraq conflict..Giving in memory - Cancer Research UK
A number of charities now offer the recently bereaved the opportunity to create a webpage which will act as a tribute to their loved one and a focus for giving in memoriam..Emergency appeal - Plan UK
Plan UK is an overseas development agency that raises most of its funds from child sponsorship contributions...
