Fundraising factsheets


  • Mailings addressed to you

    All the communications a charity sends to you through the mail, addressed to you personally...

  • Unaddressed mail

    Mailings or leaflets delivered through your letterbox, but not bearing your name and address...

  • Telephone fundraising

    Charities use the telephone to fundraise in a number of ways...

  • Street fundraising

    Street fundraising is the technique where teams of bib-wearing people sign up passers-by to give money to charity by direct debit or standing order...

  • Doorstep fundraising

    In doorstep fundraising (or ‘door to door’) a fundraiser will knock at your door and ask you for a cash gift, or to sign up for a regular gift to charity by standing order or direct debit...

  • Fundraising adverts in newspapers and magazines

    Advertising in the pages of newspapers and magazines or as leaflet inserts in the pages of the publication...

  • TV and radio advertising

    Fundraising through TV and radio advertising is now much more common...

  • Charity raffles and lotteries

    Most of us will have been asked to buy a charity raffle or lottery ticket at some point.

  • Fundraising events

    Fundraising events range widely from fetes and local galas through to sponsored sports events, challenge events, overseas treks, entertainments, yard sales and fashion shows.

  • Fundraising over the Internet

    Although many charities now have their own website, fundraising over the Internet is still quite new

  • Mail order trading

    Selling goods through a catalogue that is delivered to supporters and prospective supporters by mail.

  • Leaving a gift in your Will

    Gifts in Wills (legacies) are one of the main sources of income for UK charities. Currently charitable donations in Wills are worth around £1.3bn a year – this money has a major impact on the work charities do and is extremely important to all sorts of causes.

  • Gifts in memory

    A gift in memory of a relative or friend can mean a great deal at a time of sadness. It’s a wonderful way to remember people you care for and, through supporting the work of a charity; you can make a real difference in their name.